Crafting luxurious leathers from animals that harm the planet and harnessing the power of fashion to revive ecosystems around the world.
We are in the midst of one of the biggest biodiversity disasters in our planet's history. As divers, we grew up seeing our coral reefs, the “lungs of the ocean,” destroyed by destructive, non-native Lionfish. Corals that were once vibrant and teeming with life became lifeless and grey.
We had to act.
INVERSA works closely with governments and conservation organizations to ensure the highest levels of integrity and moral responsibility in designing our approach to harmful non-native species management. INVERSA is funded in partnership with Conservation International, The Ocean Risk and Resilience Action Alliance, The National Oceanic and Atmospheric Administration, and Superorganism.
Harmful non-native species are responsible for 60% of today's species extinctions. INVERSA creates Invasive™ Leather to connect the fashion industry and its consumers to a net-positive material. Scaled removals regenerate biodiversity by as much as 70%.
To date, INVERSA has saved up to 2 billion native animals.
Doing nothing is not an option; we have to act now to preserve our planet's remaining biodiversity.
We have created a new category of leathers, Invasive™ Leathers, each one addressing a unique environmental crisis.
We run extensive 3rd party testing to ensure that our leathers are as robust as they are beautiful.
By removing harmful animals, INVERSA accomplishes two things: creating beautiful leathers for the fashion industry and reviving ecosystems around the world.
Invasive™ Dragonfin Leather helps to rehabilitate the Mississippi River, Invasive™ Lionfish Leather helps to restore coral reef ecosystems in the Gulf of Mexico, and Invasive™ Python Leather helps to revive the Everglades, a UNESCO World Heritage Site.
INVERSA’s groundbreaking approach to letting fashion heal the planet has been validated and backed by organizations such as the National Oceanic and Atmospheric Administration
(NOAA), the Ocean Risk and Resilience Action Alliance (ORRAA), and Conservation International (CI), in addition to other state and federal entities in the US and abroad.
Additional supporters of INVERSA include Positive Luxury’s Accelerator Program, Superorganism, the Harvard Alumni Entrepreneurs Program, and SeaAhead.
This species is one of the single greatest threats to the coral reefs in the Gulf of Mexico. Killing 80% of baby native fish within 5 weeks of appearing on a given coral reef, the non-native Lionfish are an increasing threat to the future of coral reef systems in the Gulf.
Fact: Each hide contributes to protecting up to 70,000 native species
This species is turning the beautiful Mississippi River into sludge and endangering the millions of native fish and livelihoods dependent on the Mississippi River and the Great Lakes.
Fact: Each hide contributes to protecting 150+ native species and 1.5+ million livelihoods
This species is destroying a UNESCO World Heritage Site –the Florida Everglades. This ecosystem was once filled with sounds of native life. Today, it is silent due to the non-native Python's prolific predation.
Fact: Each hide contributes to protecting 90% of native mammalian life
We work with individual divers and hunters. This means we have visibility down to the name of the individual who sourced each hide, even the exact time and location of retrieval.
Our divers consume or sell the fillets, creating local microeconomies.
Across all our facilities, we enforce utilizing only REACH-approved chemicals and ESG+ practices. We create less wastewater than traditional leather manufacturing.